Shop TODAY Trend Report: Ugg, Uniqlo, Blue Bottle and more
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Shop TODAY Trend Report: Ugg, Uniqlo, Blue Bottle and more

Oct 15, 2024

September is well underway, and we're back with another installment of the Shop TODAY Trend Report. Once again, we've rounded up all of the trending products we're seeing on our social media feeds and popular picks from the internet. Plus, we sprinkled in a few new launches and even managed to secure an exclusive discount for TODAY readers.

Who better to share these on-trend finds than Shop TODAY's own? Our commerce editor and producer Julie Ricevuto stopped by TODAY with the trending items we've been loving lately. From a "mirror glass" at-home hair treatment to a popular slipper you'll be seeing everywhere come fall, consider this your head-to-toe hot list of products to shop this season.

From puffy vests to our favorite instant coffee, keep scrolling to see all of the finds you ought to have on your radar this September.

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The layer on everybody's wishlist these days is puffer vests, according to Ricevuto, who says that the searches for the transitional piece are up 41% this month. This option from Uniqlo is warm but lightweight, and even packs down into a small pouch for easy portability to sports games, hikes, travel and more. It comes in multiple colors and sizes XXS to XXL.

Every fall, without fail, Uggs start trending again. This year, comfortable slip-ons are the iteration that's poised to take over, Ricevuto says. These two styles are as versatile as they are comfy and they work well as house slippers, errand shoes and even for travel. While a splurge, they're an investment that's made to last — one editor has had hers for over 10 years, thanks to a shoe protector spray that helps keep them looking their best.

Get 20% off sitewide, 9/4 - 9/30 with code: TODAY

This fall, you're going to want to have a good lotion on hand to keep dry skin at bay. The key ingredient in this luxurious creamy option is manuka honey, which Ricevuto says is great for softening and hydrating dry skin thanks to its numerous natural vitamins and amino acids. Pro tip: Apply this lotion onto damp skin to really lock in moisture, reduce inflammation and enjoy the aromatherapy benefits.

Get 20% off sitewide now through Sept. 30 with with our exclusive code: TODAY

Get 20% off sitewide, 9/4 - 9/30 with code: TODAY

Another hydrating pick we love from Naturopathica? This body butter which also happens to be on sale, thanks to our exclusive code that you can apply sitewide.

Get 20% off sitewide now through Sept. 30 with with our exclusive code: TODAY

Fall doesn't have to be synonymous with dry, brittle hair. You can achieve the sleek, shiny and salon-like locks of your dreams right from your own bathroom. This one-minute, in-shower treatment from Oribe replaces your conditioner and gives you the glossiest hair possible. Ricevuto uses it once a week and credits it as a key player in the "glass hair" trend that's been all over TikTok.

Listen up, coffee lovers! This is not your average instant coffee. Blue Bottle has long been one of our all-time favorites, and their espresso and craft coffee blends are now available in single-serve packets to enjoy on the go (because it's leagues better than airplane coffee or the stuff you'll find in hotel rooms). The whole Shop TODAY team is obsessed, Ricevuto adds, noting that all you have to do is mix it in with water or milk of your choosing — hot or cold — and it's ready in just one minute.

With over 15,000 ratings on Amazon, the internet is loving this unique gel-cream blush. It comes in a few shades and lends a natural flushed, dewy appearance wherever you apply. Ricevuto says she simply applies it with her fingers for an easy "no-makeup-makeup" look.

'Tis the season for scarves, and this oversized plaid option we found on Amazon is a classic. It has garnered over 1,000 ratings from customers. Available in over a dozen colors and pattern options, there’s something for everyone.

When fall rolls around and we start pulling all of our static-y sweaters out of hibernation, taming frizz is the name of the game. This conditioner from Lather, which has recently become my go-to, smooths strands and detangles with a hydrating blend of oils — sans synthetic fragrance, colors, sulfates and parabens. It's safe for all hair types, too!

Ballet flats are one of the most versatile "it" shoes of the season. This option we found from DSW features on-trend details like a Mary Jane strap and square toe, and it comes in three colors. Reviewers rave about how comfortable it is, with a padded sole and knit upper, and we're excited to see that it's currently on sale for more than 40% off.

Just launched this past Thursday, Copenhagen-based brand Organic Basics recently collaborated with Antonia Gentry (whom you might recognize from her role in Netflix's hit show Ginny & Georgia) on a line full of fall-ready staples, like this super soft rib-knit cardigan. It's the perfect length to pair with your favorite dresses to transition into fall, or to throw on over a tee with a pair of high-waisted jeans. It comes in five colors and sizes XXS through XXL.

Stay up to date with everything Shop TODAY. Get exclusive deals on TODAY-favorite products, info about the latest trends and expert-approved finds sent right to your phone.

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

Julie Ricevuto is a commerce editor and producer at Shop TODAY with over a decade of experience covering beauty, fitness, health & wellness and more.

Audrey Ekman is a production associate at Shop TODAY.

Seen on TODAY | More trending products | Sign up for SMS | How we choseMeet the expertGet 20% off sitewide now through Sept. 30 with with our exclusive code: TODAYGet 20% off sitewide now through Sept. 30 with with our exclusive code: TODAYSign up for Shop TODAY SMS How we chose Meet the expertJulie Ricevuto